Content Marketing Blueprint

Hello Friends ! I am r one j and today i am very happy to tell you that because i have something special for you , that is Content Marketing Blueprint

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in this E-Book You will learn :

Table of Contents

Introduction …………………………………………………………………………………… 7
Chapter 1 – Developing Your Content Marketing Strategy……………….. 9
The Content Marketing Ecosystem ………………………………………………… 10
The Six Parts of the Recurring Content Ecosystem………………………….. 11
High-Quality Front End Content…………………………………………………. 11
Provide an Opt-In Offer…………………………………………………………….. 12
An Email Onboarding Sequence ……………………………………………….. 12
An Initial Conversion Opportunity ………………………………………………. 13
A Follow-up Sequence……………………………………………………………… 13
Another Conversion Opportunity ……………………………………………….. 14
The Four Parts of the Asset Ecosystem………………………………………….. 14
A High-Quality Long-Form Content Asset …………………………………… 14
An Initial Engagement Opportunity …………………………………………….. 15
An Initial Conversion Opportunity ………………………………………………. 15
A Follow-Up Email Sequence ……………………………………………………. 15
Chapter 2 – Finding Your Audience ………………………………………………. 17
Why You Need a Customer Avatar………………………………………………… 18
Assessing Perspective …………………………………………………………………. 18
Assessing Capabilities …………………………………………………………………. 19
Assessing Profit Potential …………………………………………………………….. 19
Chapter 3 – Making the Right Offers……………………………………………… 21
CONTENT MARKETING BLUEPRINT
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Developing the Right Offer……………………………………………………………. 22
Get the Facts ………………………………………………………………………….. 22
Simplify ………………………………………………………………………………….. 23
Review …………………………………………………………………………………… 24
Chapter 4 – Creating Your Content……………………………………………….. 26
The Five Pillars of Content Creation ………………………………………………. 26
Simplicity………………………………………………………………………………… 26
Specificity……………………………………………………………………………….. 27
Serendipity……………………………………………………………………………… 27
Discipline ……………………………………………………………………………….. 28
Content Delegation ………………………………………………………………….. 29
Creating Recurring Content ………………………………………………………….. 29
Choosing Your Front-End Content Themes…………………………………….. 31
Build an Opt-In Offer ……………………………………………………………………. 33
Build an Onboarding Sequence …………………………………………………….. 34
Make Sales Offers……………………………………………………………………….. 36
Follow-up with Your Prospects………………………………………………………. 37
Creating Your Content Assets……………………………………………………….. 38
Clarify Your Concept………………………………………………………………… 39
Build an Outline ………………………………………………………………………. 39
Building Out the Content…………………………………………………………… 40
Leveraging the Asset …………………………………………………………………… 41
A Word on SEO…………………………………………………………………………… 41
Chapter 5 – Distributing Your Content ………………………………………….. 44
CONTENT MARKETING BLUEPRINT
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Email Marketing ………………………………………………………………………….. 44
Utilizing Social Media …………………………………………………………………… 45
Facebook ……………………………………………………………………………….. 46
Twitter……………………………………………………………………………………. 46
YouTube ………………………………………………………………………………… 46
Instagram……………………………………………………………………………….. 47
Pinterest…………………………………………………………………………………. 47
LinkedIn …………………………………………………………………………………. 47
Google+ …………………………………………………………………………………. 48
Conclusion ………………………………………………………………………………….. 49